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The Creative Process Design

What's
in my
Toolbox


I'm thorough in my creative approach and fundamentals of user-centered design (UCD) methodologies which are applied to my UI wireframing & prototyping, UX research, rich media content creation, design & implementation of inbound marketing strategies, website optimization, testing & reporting, omnichannel marketing and workflow automation.

I prefer to work in an Agile Project Management environment where the process is iterative and incremental.

ᕙ(`▽´)ᕗ

/ˈʌɪdɪeɪt/

When it comes to ideation, I like to mix things up. I find that attending briefing meetings, being out in nature, taking a shower, hanging out with friends, listening to music, and just chatting with people can all spark my creativity. I also like to read inspiring content, keep up with trends in different industries, deep dive into research and analysis, all of which inspire me with fresh and innovative ideas for my projects.



Ideate stage id visual design
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/dɪˈzʌɪn/

Right now, I'm taking my ideas through into the digital landscape. I'm working hard to refine my sketches and create different experiences. I'm refining iconography, choosing appropriate typography, deciding the correct tone and style, applying purposeful colour pallets and introducing microcopy. These visual design elements are helping me develop the brand identity and desired project objective.

/ˈprɛznt/

I've learned that it's important to share my designs regularly and incrementally, even if it's not perfect. By opening up about my challenges, and choices made in the design process, I can get helpful input from others. Collaboration and discussion can help me refine my ideas and create a strong final product. The key is to stay curious, unbiased and open to feedback.

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/rɪˈfʌɪn/

After careful consideration of the valuable insights gained from the presentation session, I now return to design mode to continue refining the project. There may be a few areas that require some slight adjustments or even a new iteration. Even though it requires a significant amount of effort, I am thrilled to witness the project coming together and cannot wait to see the final product ᕙ(`▽´)ᕗ

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Platforms used in order of awesomeness!

hourglass25+ years and counting
Mac is my wingman!

Every UX/UI design challenge is an opportunity to grow.


Creative software specifically tailored for UX/UI designers ensures a user-centric approach, facilitating intuitive workflows, and enabling the efficient creation of visually appealing and engaging user experiences. These empowers designers to prototype, iterate, and test designs seamlessly, resulting in more effective and satisfying digital products for end-users.

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25+ years


My preferred selection for graphic design, layouts, photo editing, icon creation, illustration, video production, and website development involves utilising Adobe's Creative Suite comprising, InDesign, Photoshop, Illustrator, Premiere, Dreamweaver, and Acrobat.

Creating engaging multimedia content for social media and presentations.


Be more productive during your day.


Using productivity software provides UX/UI designers with enhanced efficiency, enabling streamlined project management and seamless collaboration with team members. These tools also empower designers to focus more on the creative aspects of their work, fostering innovation and improving overall productivity.

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6+ Years

Overall, the Atlassian suite provides a comprehensive set of tools that support collaboration, project management, documentation, and software development, making it a popular choice for teams and organizations across different industries.

I use various productivity apps regularly, and I have also utilised several in the past, such as Asana, Harvest, monday.com, Mindmeister, GitHub –The choice of which productivity apps to use ultimately depends on factors like company culture, team familiarity, established processes, and the effectiveness of the applications for the specific team.

Build, update and maintain more efficiently with a CMS.


A CMS is an application or a set of related programs that enable the creation, modification, and management of digital content. It provides a user-friendly interface that allows individuals or organisations to publish, edit, and organise various types of content such as text, images, videos, and documents on a website without requiring advanced technical skills. CMS platforms also offer features like collaboration tools, version control, workflow management, and multisite management, making it easier to maintain and update websites efficiently.


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14+ Years

Joomla CMS, or Joomla Content Management System, is a popular open-source platform used for building and managing websites. It provides a user-friendly interface that allows users to create, edit, publish, and organize content without the need for extensive technical knowledge.

Joomla offers a wide range of features and functionalities, including customizable templates, extensions for added functionality, user management, and SEO capabilities. It is a flexible and versatile CMS that can be used for various types of websites, from personal blogs to large-scale enterprise portals. 

Joomla vs WordPress? – Which one is better? (Pros & Cons)

A few more CMS systems if worked within – Shopify, OpenCart, MailChimp, Drupal

Help! Need some assistance?


Several software and applications are available to support UX research, facilitating data collection, analysis, and user testing. Utilizing these tools can enhance the efficiency and effectiveness of the UX research process.

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7+ Years

Site analytics, SEO, research, performance, and A/B testing are vital components of a successful digital strategy.

By leveraging site analytics, we gain valuable insights into user behaviour and engagement, allowing us to make informed decisions and optimise the site's performance.

SEO techniques ensure that the site ranks well in search engine results, driving organic traffic and increasing visibility.

Through research, we gather valuable data about the target audience, their preferences, and trends, enabling us to tailor our strategies effectively.

A/B testing allows us to experiment with different elements and measure their impact on user experience and conversion rates, ultimately driving continuous improvement.

Other – Zoho PageSense

The language of geekery and endless possibilities!


HTML and CSS present a multitude of creative possibilities for web designers, allowing them to bring vibrant visuals, engaging animations, and dynamic interactivity to life on the digital canvas.

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11+ Years

HTML plays a vital role in various aspects of online presence. It serves as the foundation for email templates, email signatures, and website development.

With HTML, you can create visually appealing and interactive email templates that engage recipients. Email signatures designed in HTML add a professional touch to your correspondence, showcasing important information and branding.

Additionally, HTML is essential for website development, allowing you to design and build web pages that are visually appealing, functional, and responsive.

These elements combined contribute to a cohesive and effective online presence.

Other limited skillsets – JavaScript, MySQL

The perfect Design-Developer Handoff.

The design handoff is a point in the product development process where developers implement the finished design. In order for a handoff to be successful, a good designer-developer collaboration is vital.

But more often than not this phase doesn’t go as smoothly as it should. Let’s discuss why it happens and how to prevent handoff failure.